Junior Brand Manager

Rreth nesh

ALKOS GROUP is one of the leading distribution companies in Albania whose foundation dates back to 2004, in Tirana. Importing, marketing and distributing products of world-leading brands is what ALKOS GROUP does best/is an expert on it. Through extensive efforts and hard work we have become the exclusive representative of several international brands for our home market. Within the last decade the group has steadily evolved and grown its presence in the market. We have expanded our geographical coverage and extended products’ range. We are present with our products in most households in Albania. We deliver on the increasing consumer demand for brands that improve and elevate the quality of their lives. It leads the way we conduct business and approach the market needs. Being strongly consumer oriented to us means uncompromised commitment to quality. We constantly analyze the market and consider consumers’ needs. New brands and products are added in our portfolio as we are always striving to meet those needs. ALKOS GROUP operates in diverse business areas with different brands and different demands, therefore customized strategies in terms of distribution, logistics and marketing are applied. We carefully select the brands we choose to introduce to the market. Then supports them by promoting and marketing them through well-organized distribution channels. Conducting business in a market that is dynamic we keep alert so to identify new trends but mostly to anticipate them and maintain our competitive advantage. Nowadays, the group operates in several companies and divisions under the same administration. We support our partners by promoting and marketing their brands leading to increased business and providing value adding services. We would like to be perceived by our partners as inseparable part of their success chain.

Titulli i postimit * Junior Brand Manager
Kategoria Brand Manager
Lloji i punës Full Time
Përshkrimi i Punës

Vacancy Announcement Alkos Group JUNIOR BRAND MANAGER

About the Role: As a Junior Brand Manager, you will support the Marketing Team in projects related to the market share growth and the strengthening of the assigned brand within a larger competitive environment. Moreover, you will contribute to support and develop the marketing strategy.


Main Responsibilities:

Brand Strategy:

  • Supports the implementation and achievement of objectives, goals, strategies and measurements (marketing mix, consumer target groups, pricing)
  • Market Analysis
  • Develops and maintains a deep understanding of consumer behaviour, competitors, brands and consumption trends
  • Cooperates with the Market Research function to track brand performances (sell-in & sell-out data, pricing, stock levels, market share, etc.) and consumer behaviour, in order to identify challenges and recommend corrective actions.

Communication and advertising strategy:

  • Supports the definition of communication and advertising strategies, briefing the advertising agencies with all the information needed to produce effective commercials and advertisements 
  • Verifies the effectiveness of advertisements including the media plan, by means of quantitative and qualitative research.

  Budget and sales planning:

  • Participates in the budget definition for advertising costs and costs associated to market research and analysis, also monitoring the compliance with the budgeted figures and ongoing economic performance   
  • Participates in the sales plans’ drawing up in relation to the products in their different forms and presentations, detailing the promotional activities to be carried out during the various phases. 

Kërkesat e profilit

Who we are looking for:

  • Master’s degree in Economics
  • 1-2 years of experience in Marketing or Trade&Shopper Marketing depts
  • Understanding of different markets and cultures
  • Strong analytical skills
  • Fluency in English
  • Good skills in MS-Office applications (PowerPoint, Word) 
  • Advanced proficiency in Excel (i.e. pivot table, v-look up) 

Tjetër (Opsionale)

Application procedure: Interested candidates can send their CV and recommendation letters to hr@alkosgroup.al

All applications will be treated with strict confidentiality according to law no. 9887 established by the Albanian Parliament on "Personal Data Protection.